Little Athletes Worldwide® (LAWW®) was founded to advocate for the health and well-being of children and families, encompassing the span from birth through youth sports—and extending its impact far beyond, both as a community partner and in the marketplace.

 

Our global initiative, "All Kids Fit"™, is a movement dedicated to eradicating childhood obesity while enhancing every dimension of family fitness, fun and well-being.

 

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​LAWW® Organization, its subsidiaries, and NIL

licensor affiliates are joining forces with key strategic brands, manufacturers and retail partners to lead and drive a global cultural shift toward achieving optimal well-being for children, adults, families, and communities, in all nations.

 

Collectively, they are powering a disruptive transformation of the marketplace—ushering in the new golden age of Next-Gen connected aspirational wellness, fitness, and sport lifestyle brand and co-brand experiences, product collections, gear, and destinations spanning to serve athletes of all ages—from infancy through every stage of life.

 

 

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