®
Little Athletes Worldwide
A Wellness & Fitness Consortium

LAWW
®
"All Kids Fit" ™




OVERVIEW
Little Athletes Worldwide® (LAWW®) was founded to advocate for the health and well-being of children and families, encompassing the span from birth through youth sports—and extending its impact far beyond, both as a community partner and in the marketplace.
Our global initiative, "All Kids Fit"™, is a movement dedicated to eradicating childhood obesity while enhancing every dimension of family fitness, fun and well-being.
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​LAWW® Organization, its subsidiaries, and NIL
licensor affiliates are joining forces with key strategic brands, manufacturers and retail partners to lead and drive a global cultural shift toward achieving optimal well-being for children, adults, families, and communities, in all nations.
Collectively, they are powering a disruptive transformation of the marketplace—ushering in the new golden age of Next-Gen connected aspirational wellness, fitness, and sport lifestyle brand and co-brand experiences, product collections, gear, and destinations spanning to serve athletes of all ages—from infancy through every stage of life.
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We believe
There is an athlete* inside of every body™
with endless potential waiting to be unleashed. Little Athletes Worldwide® programs partner with parents, instilling a lifestyle roadmap of health and activity that complements their child’s journey from infancy through every aspect of athletics, fitness, and sport—setting them up for lifelong well-being.
*aspiring, in-action or off-season™


Our flagship product lines offer a wide selection of Signature boys and girls' attire and young adult athlete-wear that boldly showcase champions and
all-stars with a range of sizes to outfit newborns, infants, toddlers, youth, tweens and adults.
Little Athletes® brand
LAWW® brand
Activewear, Athletic Apparel & Street Gear
A-Team™ brand Athlete-Wear™

